CMO's top 8 martech stories for the week - 16 September 2021
All the latest martech and adtech news from Intuit, Mailchimp, InMoment, Zeotap, Salesforce, Nielsen, PubMatic, Contxtful, Neustar and MessageMedia
Source: cmo.com.au
Page 7 - Predictive Audiences News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Predictive Audiences Today - Breaking & Trending Today
Daily Research News Online no. 31687 - Latin American Audiences Deal for Comscore
Latin American Audiences Deal for Comscore June 29 2021 Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. The agreement covers the key regional economies of Argentina, Chile, Peru, Colombia, Mexico and Brazil. Comscore's AI-based Predictive Audiences solution analyses 'which contexts are most akin to Retargetly audiences' so that the latter can be reached without the need for cookies or other user-tracking IDs. The solution is part of Comscore's Activation suite, which hel...
Source: mrweb.com
Comscore & Spiketrap deal aims for more privacy-focused ad targeting in games
Media planning and buying platform Comscore has partnered with conversion and audience analytics firm Spiketrap to expand Comscore’s contextual ad targeting solution for gaming.
Source: thedrum.com
Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences
/PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering...
Source: prnewswire.com
comScore, Inc. (NASDAQ:SCOR) - ComScore, Spiketrap Unite to Offer Cookie Less Gaming Solutions
ComScore Inc (NASDAQ: SCOR) collaborated with conversation analytics platform Spiketrap, to expand Comscore's Predictive Audiences ...
Source: benzinga.com