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Google Adds AI Into Measurement: From Search Ads To Bidding And Creative - 05/22/2024

Br /> Revenue and profitability guidance for 2022 achieved Order intake rises by 11.4% to a record € 8.1 billion Order book achieves 24.3% boost for

Recently I conducted a detailed 360-degree analysis of Revenue Management technology available in the hospitality industry today. About 30 vendors were analyzed (yes, we have that many RMS vendors, it’s not just between iDeas and Duetto). Feel free to reach out via email or LinkedIn for the full report, but here’s the outline of the main conclusions that resulted from this research.

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The question about who should lead the commercial effort has been a debate among hospitality professionals for a long time. Most hospitality leaders would agree that implementing Total Hotel Revenue Management has been more of a mythical destination than a reality, in part due to the territorial obstacles associated with merging the traditional sales, marketing, and revenue management roles into a singularly focused effort. But now the ultimate reset button, COVID-19, presents most organizations with a unique opportunity to build the organization that matches their vision, without the cost (a...