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Ad fraud and brand risk up in H2 2020, says IAS April 21, 2021 10:49 Integral Ad Science (IAS) has disclosed new data showing that Australia witnessed an increase in ad fraud on desktop video, reporting an optimised against-ad-fraud rate of 1.6% for H2 2020, twice the average rate a year earlier. The worldwide optimised desktop video ad fraud rate was 0.8% for the same period. According to Jessica Miles, country manager ANZ at Integral Ad Science, this rate of 1.6% is still relatively small, especially when compared to the worldwide non-optimised rate of 5.6%, “which is why we do not advoc...

FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens, it would be a big deal. WordPress powers roughly 41% of sites on the web. Because of its vast scale, the blogger contends that the WordPress community “can help combat racism, sexism, anti-LGBTQ+ discrimination and discrimination against those with mental illness with four lines of code.” There’s been a growing backlash...

Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels News provided by Share this article Share this article NEW YORK, April 19, 2021 /PRNewswire/ -- Integral Ad Science (IAS), a global leader in digital ad verification, today released its H2 2020 Media Quality Report (MQR) with insights into the performance and quality of global digital media. IAS Releases H2 2020 Media Quality Report "As marketers evolved their strategies in the s...

| 19 April 2021 The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020. The H2 2020 Media Quality Report highlighted brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. It analysed trillions of global data events from ad campaigns that ran between 1 July and 31 December 2020. The study found that brand risk on desktop display rose 3.2 percentage points from H...

ermess/Getty Images HIGH-QUALITY SORGHUM: The U.S. Grains Council reports that for the second year in a row, U.S. sorghum tops the quality standards, and foreign buyers are taking notice. U.S. Grains Council releases its 2020-21 Sorghum Quality Report for buyers. Apr 14, 2021 According to the U.S. Grains Council, U.S. sorghum farmers have bragging rights over the quality of their crop — and foreign buyers are taking notice. For the second year in a row, U.S. sorghum, on average, graded above the necessary requirements for U.S. No. 1, according to the 2020-21 Sorghu...