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Last Saturday, my friends and I practically bounced our way to the movie theatre, joining throngs of pink-clad youngsters to watch the year’s biggest global blockbuster: ‘Barbie.’ However, we often overlook the doll’s profound contributions to the evolution of intellectual property (IP) jurisprudence.
In its official notice to the U.S. Trademark Office, the toy manufacturing company says Burberry's proposed BRBY could sow confusion with Mattel's Barbie brand's trademark.
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The toy company said the snack maker did not ask permission to use "Barbie" on the potato chips' label.
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The Hip Hop culture inspired snack food company previously partnered with Cardi B, Rick Ross, Fabolous, Migos and Slutty Vegan owner Pinky Cole to use their likenesses on crunchy, munchy snacks.