FMCG firms crushing the millet year as govt pushes the healthiest grain
India’s G20 presidency likely to take millets to the centre stage
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India’s G20 presidency likely to take millets to the centre stage
Tata Soulfull, a leading brand in the Better-for-you snacks and Breakfast Cereals segment from the house of Tata, has expanded its snacking portfolio with the launch of Ragi Bites Choco Sticks....
Tata Soulfull, a brand from Tata Consumer Soulfull Pvt. Ltd, which is a subsidiary of Tata Consumer Products Ltd, has joined hands with Reliance Retail for the Maha Millet Mela. Reliance Retail is led by Mukesh Ambani’s daughter Isha Ambani. Notably, Tata Soulfull is fastest-growing millet-based packaged foods brands in the country. According to Tata Group, Tata Soulfull’s main aim is to bring ‘Desh ke Millets’ like Ragi, Jowar & Bajra to every Indian. The company has launched several roducts like Millet Muesli, Ragi Bites breakfast cereals and M...
India’s Tata conglomerate plugs portfolio gap with acquisition of BFY cereals and snacks brand Soulfull products are popular among urban convenience-seeking and health-conscious Indian consumers. Pic: Soulfull Tata Consumer Products (TCP) has acquired Kottaram Agro Foods (KAF), the maker of the Soulfull brand of millet-based breakfast cereals and snacks. TCP has agreed to acquire 100% of the issued and paid-up equity share capital of KAF for Rs155.8 crore ($23.4m), according to a filing. The Tata Group has been actively unifying its food and beverage interests un...