The Drum | Brands Are Made In Public; Fans Are Made In Ecosystems
Mike White of Lively encourages brands to trade Big Tech platforms for the opportunity to scale content and build community through their own brand ecosystems.
Source: thedrum.com
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Mike White of Lively encourages brands to trade Big Tech platforms for the opportunity to scale content and build community through their own brand ecosystems.
Pepsi India's 'Rise up, baby!' campaign is on a mission to empower the nation by encouraging people to be themselves, but can it help the brand grow its share of the cola market?
The retailer is inviting consumers to reappraise its online catalog.
The oat drink company has also created a campaign getting real about its own emissions.
The oat drink company has also created a campaign getting real about its own emissions.