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Today, illustrations are mostly created through digital means and can be static or animated. These unique visuals can simplify complex text, guide readers through a page, pull their eye to important content, and convey a brand’s personality.
The joint effort honors the four-time-Grammy-Award-winner’s heritage while also supporting world hunger relief.
Marketing leaders from Sky, Ocado, Starling Bank, Microsoft, Google Cloud, Pentland Brands and PwC explore how to balance art and science to create a marketing renaissance for sustainable growth.
The Drum sits down with the team heading up BBC Studios’ new social-first ad sales arm to explore the power of ‘thumb-stopping social content’ in the branded entertainment space.
Is it possible for a brand to maintain control of how they’re perceived by Gen Z? Not according to five Drum Network leaders who came together to discuss youth culture’s impact on marketing.