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Honda is giving consumers a chance to hear about its new HR-V model from an unexpected source – the car itself.

Following this week’s news that the cost-of-living crisis looks set to trigger another recession in the UK, the latest research from The Institute of Practitioners in Advertising (IPA) reveals that many – particularly women and young adults – are already struggling to cope with their current salaries, and that this is having a direct impact on their ability to make healthy choices.

According to Kyiv-based creative agency Banda, the world is now 22 times less interested in news about Ukraine since Russian troops invaded the country back in February. To continue keeping the war on top of social feeds and publishers’ homepages, the team devised a project asking media buyers to donate space.

McDonald’s Australia has teamed up with creative agency partner DDB Sydney to launch a fun campaign titled ‘Sauce Quest.’

Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authenticity, accountability, and trust will be essential for navigating this changing world and building strategies that are future fit.