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‘Peak season’ – the time of year when prices, purchases, and promotions all rise – this year comes during a time of difficulty for many of us. To navigate this tricky time, RocketMill takes us back to brass tacks.
Azione has looked to one of its own to fill a top job at the creative communications and marketing agency. Amanda Linder has been tapped as managing director as the firm makes a push to expand into new client services. The promotion, announced today by co-founders Michele Thomas and Leland Drummond, follows Azione’s recent launch …
In times of crisis, there’s an instinct to curl into a ball and protect the essentials. That won’t work in the present moment of ‘permacrisis’, says Kate Eggleshaw of Brand Vista (part of the Definition Group).
Washington has never been able to create differences among its adversaries but only take advantage of those differences that had already emerged between them.
We look at how marketers have translated viral trends into brand uplift while TikTok’s Kinney Edwards gives her top tips for appropriating a craze.