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Decoding Gen-Z: 5 rules for success

Perhaps no generation in history has been more discussed, courted and feared as Gen Z. But what makes this group of consumers tick, and how can companies future-proof their strategies by using proven, data-based information instead of rumor and fear-mongering?

United-states , America , Facebook-kritz , Aimee-wright , Instagram , Youtube , Facebook , Trader-joe , Interactive-customer-service-association , Bank-customer-experience-summit-on-sept , Interactive-customer-experience , Bank-customer-experience-summit

DOOH advertising blossoms, fueled by smart cities: how to cash in

Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in out-of-home advertising nationwide, including digital OOH, programmatic and AI-powered trends, and strategies for success from stadiums and transit for brands of all sizes.

New-york , United-states , Chris-grosso , Daniel-brown , Ivy-league , Digital-signage-today , New-york-city , Advertising , Ooh-advertising , Rends-statistics ,

Digital signage software market to exceed $7B over next decade

The digital signage software market will exceed $7 billion by 2032 thanks to an annual growth rate of 21.3%, according to "Digital Signage Software Market," a report by digital signage tech firm 22Miles in partnership with Emergen Research. Covering North…

United-states , America , Thuy-ledinh , Asia-pacific , Emergen-research , Digital-signage-software-market , Signage-software-market , North-america , Product-marketing , Software , Rends-statistics ,

Retail industry ranks 3rd in client data leaks, study finds

The retail industry ranks third in client data leaks, with over 700 retail companies suffering data breaches during which various consumer data was leaked, according to a study by password management software firm NordPass. NordPass partnered with independent third-party researchers…

Tomas-smalakys , Customer-experience , Etail , Oftware , Rends-statistics ,

Vistar Media reports significant Asia Pacific advertising growth

Vistar Media has reported 727 active advertisers using its DSP in the APAC region in H1 2023, marking 300% growth over the same period in 2022, according to a report in AdNews. Current and planned recruitment is set to bring…

Australia , New-zealand , Ben-baker , Vistar-media , Advertising , Ooh-advertising , Rends-statistics ,

2023 OOH global revenue to surpass $40B

Tom Goddard, President, World Out of Home Organization. Image provided by WOO. OOH global revenue has surpassed $40 billion, according to the World Out of Home Organization, which has released its 2023 World Market Index survey report, according to a…

Tom-goddard , World-out-of-home-organization , World-out , Home-organization , Market-index , Home-media-spend-index , Advertising , Ooh-advertising , Rends-statistics ,

Gen Z confusion? 'Doing the right thing just isn't that hard.'

From shattering popular myths to surprising revelations, EJ Kritz joined Daniel Brown to share an exclusive preview of a groundbreaking new study on Gen Z and strategies for lasting success across business categories.

United-states , Charlotte , North-carolina , America , Gen-alpha , Clark-gable , Ray-charles , Daniel-brown , Teddy-roosevelt , Bradley-cooper , Bank-customer-experience-summit-in-charlotte , Twitter

Nichefire announces AI analytics solution

Nichefire, a software firm, has announced its AI-powered analytics tool TrendFire, which aims to produce data-driven insights using data from social media, news sources and other online sources, according to a press release. TrendFire combines large amounts of data with…

Michael-howard , Artificial-intelligence , Ooh-advertising , Oftware , Rends-statistics ,

Marrying data with creativity: unlocking the power of programmatic DOOH

For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative, argues Matt Oliver, VP of Sales at Hivestack.

Circle-k , Times-square , Super-bowl , Black-friday , Advertising , Rtificial-intelligence , Udience-measurement , Ooh-advertising , Oftware , Rends-statistics ,

QMS announces expansion in Queensland DOOH

Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers, according to a press release. Data from MOVE indicates that the QMS network reaches an estimated 67%…

Brisbane , Queensland , Australia , Ghana , Gold-coast , Advertising , Ooh-advertising , Rends-statistics ,