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The era of purpose-driven advertising may be entering a new phase according to a new GfK study, which finds that promoting social and environmental initiatives over selling products is no longer enough to win over audiences.
Ahead of the long weekend, we’ve assembled a shortlist of our top stories from this spring. Whether you’re prepping for a backyard cookout or a Netflix lockdown this Memorial Day, revisit the best of marketing, advertising and technology news here.
Following last year’s powerful ‘Reverse Selfie’ campaign, Unilever-owned Dove has released another hard-hitting film detailing the toxic beauty advice that many teens come across on their social media feeds.
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Find out what digital marketing is today, the tactics involved, the types of content you can create, and the purpose digital marketing serves.