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Africa’s premier B2B news site across 18 industries. Your sector's news, opinions, research, events, jobs and companies.

Africa’s premier B2B news site across 18 industries. Your sector's news, opinions, research, events, jobs and companies.

Dove recently launched the 'Reverse Selfie' film which represents how far retouching apps can distort reality...

Which of today’s ads will stand the test of time like Levi’s Laundrette? After the tributes to the late Nick Kamen prompted a flood of retrospectives about Levi’s 1986 Laundrette ad, The Drum asks creatives from around the world whether they think ads from today’s era will stand the test of time, just like BBH’s classic from the golden age of TV. Laundrette. An ad that resurrected a tired brand, built an agency and made an indelible dent in popular culture. They just don’t make ads like they used to... or do they? As the news of Nick Kamen’s death c...

April 30th 2021 14:49 Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in a couple of caterpillar cakes for good measure. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report. Let’s get started. Dove – #NoDigitalDistortion Perhaps the most powerful campaign this mo...