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The spud juice, made by Swedish brand Dug, is being flogged in 220 Waitrose stores from this week.

Professor Ian Givens of Reading University, warns non-dairy milk may lead consumers to develop a deficiency for vital nutrients. Here, experts compare animal and plant-based products.

Oatly shares opened at $22.12 on the Nasdaq.Credit...Marta Lavandier/Associated Press May 20, 2021, 12:42 p.m. ET Shares of Oatly soared 30 percent on Thursday as investors jumped at the chance to take part in rapid changes in the food industry driven by consumer tastes shifting to plant-based products. The company, which makes an alternative to dairy milk based on oats, priced its initial public offering Wednesday night on the high end of its range, giving the company a value of about $10 billion. Shares were priced at $17 and began trading at $22.12 on the Nasdaq under the ticker “OTLY.�...

Share Private equity has a place at the table, and so do Oprah and Jay-Z. Food giants like Nestlé are scrambling to get a foot in the door. There are implications for the climate. There are even geopolitical rumblings. The unlikely focus of this excitement is Oatly, producer of a milk substitute made from oats that can be poured on cereal or foamed for a cappuccino. Oatly, a Swedish company, will sell shares to the public for the first time this week in an offering that could value it at $US10 billion ($12.83 billion) and exemplify the changes in consumer preferences that are reshaping the f...

The plant-based brand is targeting a valuation of US$10bn and would start trading on Thursday