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The Beijing Winter Olympics are fraught with potential hazards for major sponsors, who are trying to remain quiet about China’s human rights record while protecting at least US$1 billion they have collectively paid to the The International Olympic Committee (IOC). That could reach US$2 billion when new figures are expected this year. Sponsors include big household names like Coca-Cola, Procter & Gamble, Visa, Toyota, Airbnb and Panasonic. The IOC’s so-called TOP sponsors are being squeezed by a diplomatic boycott led by the US, the economic power of 1.4 billion Chinese — and the fear...

The Beijing Winter Olympics are fraught with potential hazards for major sponsors, who are trying to remain quiet about China's human rights record while protecting at least $1 billion they've collectively paid to the IOC. That could reach $2 billion when new figures are expected this year. Sponsors include big…

The Beijing Winter Olympics are fraught with potential hazards for major sponsors, who...

The Beijing Winter Olympics are fraught with potential hazards for major sponsors, who are trying to remain quiet about China’s human rights record while protecting at least $1 billion they’ve collectively paid to the IOC. That could reach $2 billion when new figures are expected this year. Sponsors include big household names like Coca-Cola, Procter…

"I would not be surprised that the sponsors would remain silent... you could potentially lose business," said Dae Hee Kawk of the University of Michigan.