Biden Joins TikTok Despite White House's Objections
Joe Biden joins TikTok to reach out to more potential voters, even after an existing ban on TikTok on government devices.
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Joe Biden joins TikTok to reach out to more potential voters, even after an existing ban on TikTok on government devices.
President Biden's campaign account on TikTok surpassed 67,000 followers in the first day after he banned the app for federal employees in 2022.
Both the FBI and the Federal Communications Commission have warned that TikTok's Chinese owner, ByteDance, could share user data -- such as browsing history, location and biometric identifiers -- with that country's authoritarian government.
Biden’s campaign has decided engaging on TikTok is worth it to win over younger voters
President Joe Biden is going small to try to win big in November. With 10 months to go until Election Day, the Democratic incumbent is all in on minimalist events — visits to a boba tea store, a family’s kitchen and a barbershop, for example — rather than big rallies. Biden is leaning into his strength as a retail politician honed over more than 50 years in elected office. But the strategy also reflects what his team sees as a changed media landscape, where TikTok videos and TikTokstories can reach voters more effectively than television ads and speeches.