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Americans' red meat obsession is growing stronger, with beef sales skyrocketing to $30 billion as a 'meat war' looms ktaylor@businessinsider.com (Kate Taylor) Beef is the best-selling meat in America, with 2020 sales growing to $30.3 billion. But some experts say Americans need to eat less meat to address the climate crisis. There is a fundamental disconnect between fears of red meat bans, and the reality of growing sales. Popular Searches Beef is the best-selling meat in America, and the fastest growing in terms of sales. Beef sales soared 23.7% year-over-year to $30.3 billi...