For Luxury Car Makers, Bespoke is Back
For Luxury Car Makers, Bespoke is Back
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Some cars try to do everything and get nothing right, but some focus on just one USP
1. The Mini Launched in 1959, the iconic Mini was the British people’s car. With front-wheel drive, an engine mounted sideways to save space, plus its wheel-in-each-corner design and genius packaging, it became the blueprint for all small vehicles to follow. Built at Cowley, Oxford and Longbridge, Birmingham, Minis were owned by pop stars (George Harrison), models (Twiggy) and royalty (Lord Snowdon) in the swinging sixties. It was the star of The Italian Job in 1969 and a Cooper S won the Monte Carlo Rally three times in 1964, 1965 and 1967. 2. Lotus Elan Manufactured between 1962-75...