MAGNA - Australian advertising market 'subdued but positive' in 2024
Up 3.8% to AUD27.7 billion.
Source: adnews.com.au
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Magna, Project Drawdown and Teads launch new study 'Sustainability Speaks: Breaking the Barrier of Climate Communication'
MAGNA, the investment and intelligence arm of IPG Mediabrands, has announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit focused on climate solutions, entitled Sustainability Speaks: Breaking the Barrier of Climate Communic
Source: campaignbrief.com
Why the advertising market is resisting the impact of a stressed economy
US forecasts show growth in 2023.
Source: adnews.com.au
​What's the next marketing buzzword for 2016?
Media and ad experts debate what the next big buzzword will be for the next 12 months at this year's IAB/Pwc industry debate
Source: cmo.com.au