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In this Ask The Expert, Carol Raithatha, who runs a UK-based food and drink research consultancy specialising in sensory evaluation, offers insights on the latest developments in that field. Could you explain your work in a few sentences? My work is really varied. It can lie in a range of areas along the research chain including desk research, business to business research, sensory testing, consumer testing, and market research. My company helps clients understand and gain insight into their markets, consumers, and products. One of the areas I have been involved in recently is sensory and consumer research and packaging design.