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♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hove ♪ >> even if he was rapping about some of the same things everybody was rapping about, street life, moving drugs, it was in such a unique way that he was almost inventing a new language. ♪ check chatter like a food inspector ♪ >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i was thinking maybe we start a capella with -- "if you're having girl problems i feel bad for you son ♪ ♪ i got 99...
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>> when the message hit, it was, okay, put that down. what did you say? for the record, back plate again. >> everybody knew the game had changed. it really opened the floodgates for the next generation of rappers. >> when run-dmc came out, they were taking rock and roll music, and putting it together with hip-hop, and making something brand-new. >> run-dmc led zeppelin and hip-hop, it was fit for an arena. knocking the scoreboard down. >> aerosmith had fallen off the map at that point. it brings them back into the four, and it breaks run-dmc in
A bigger way. then you start to get more white kids listening to hip-hop. >> run-dmc's latest album, entitled, raising, has served more than 1 million copies in just 13 weeks. a first for a rap record. >> the album is called license to kill. >> her pop was our baby, our culture, our music, we created it, and then here comes the beastie boys. we were afraid we would lose it. >> then, we started listening to their music, and they were funky. they could get busy. we were like, okay, all right. >> the beastie boys come out,