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MessageMedia announces new integration for HubSpot for integrated text messaging The partnership delivers the only five-star certified SMS app to the HubSpot sales and marketing community News provided by Share this article Share this article DENVER, June 4, 2021 /PRNewswire/ -- Global business messaging provider MessageMedia (www.messagemedia.com) has launched SMS for HubSpot (https://ecosystem.hubspot.com/marketplace/apps/marketing/marketing-automation/messagemedia-218459), an integration with the leading CRM platform for scaling companies and has joined HubSpot's App Partner Program as an...

It's likely most marketers haven't uttered these words in a while: I don't have enough marketing technology. According to a Progress Software report last fall, marketers use an average of 120 marketing technology tools. Scott Brinker's most recent Martech Supergraphic lists around 8,000 marketing technology tools. That same research began in 2011 with 150 tools. Fun as it is to crunch the martech numbers, marketers are the ones that need to tame all the chaos and ensure these tools are supporting business objectives and strong marketing outcomes. What's the right toolset? Should we have a mar...

Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.

PHOTO: Casey Horner A lot has been said about striking the balance between the art and science of marketing. For martech stacks, there is a similar need to balance. On the one side, you have automation-powered efficiency, which delivers speed, scale and avoids human error and limitations through tools such as email marketing, social media publishing, web testing and more. On the other side lies intelligence-powered effectiveness, providing iterative, intelligent, on-the-go improvements in outcomes through tools such as decisioning engines, analytics tools and personalization solutions. ...

Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology.