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Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today I’m thinking about the investments that marketers make in reaching their customers. In his thoughtful consideration of the e-book, contributor William Terdoslavich writes that “knowing your target audience ...

Plus, looking at stumbling blocks for digital transformation

More creativity from no-code adoption   With no code and AI, marketers can take the critical step from “What if?” to “What about this?” That was the key takeaway from the MarTech keynote delivered by Scott Brinker, editor of chiefmartec.com and VP Platform Ecosystem at HubSpot. The context is the digital workspace, which will surely outlast pandemic restrictions. This workspace is characterized by, for example, flatter and faster organizational structures, distributed (remote) teams, rapid decision making, and of course more technology. In Brinker’s view, the workspace — especia...

Hubilo Announces Speaker Lineup and Agenda for Restart 2021 Virtual Event To Offer Latest Insights into Experiential Digital Events; Speakers Include Guy Kawasaki and Other Industry Luminaries News provided by Share this article SAN FRANCISCO, March 17, 2021 /PRNewswire/ --  Hubilo, the global virtual and hybrid events platform, today announced its list of speakers and agenda for its annual flagship event Restart 2021, a free, global two-day virtual event that brings together more than 4,000 marketing professionals, 40 marketing experts and 400 event industry professionals to explore the po...

Join us tomorrow for free at MarTech Discover actionable tactics to some of your most crucial marketing challenges at MarTech, online this week for free! Lauren Donovan on March 15, 2021 at 10:15 am More a cookieless world? Wondering if you’ve outgrown your current martech stack? Discover actionable tactics to some of your most crucial marketing challenges at Join thousands of senior marketers online tomorrow, Tuesday, March 16 and Wednesday, March 17, for an The changing customer: A candid keynote conversation, with Craig Rosenberg, Distinguished Vice President & Analyst, Gartn...