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This week, as part of our series demystifying the many job titles that make up adland, Melisa Dagli of experiential agency Seen Presents talks us through the role of associate project director.
With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?
UK leaders from media, creative, in-housing and social indie agencies share how they’re trying to reduce the burden of pitching for new business on their colleagues.
Advertising is made to be seen, but it’s not guaranteed to be received well by audiences, or by clients earlier in the creative process. So, when agencies meet resistance, how should they respond?