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What Do They Do All Day? Seen's Melisa Dagli On The Role Of An Associate Project Director - Vimarsana News

What Do They Do All Day? Seen's Melisa Dagli On The Role Of An Associate Project Director

This week, as part of our series demystifying the many job titles that make up adland, Melisa Dagli of experiential agency Seen Presents talks us through the role of associate project director.

The Drum | Despite Tricky Timings For Many Viewers, Brands Shouldn't Sleep On The Women's World Cup - Vimarsana News

The Drum | Despite Tricky Timings For Many Viewers, Brands Shouldn't Sleep On The Women's World Cup

With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?

The Drum | How Are UK Indie Agencies Cushioning The Impact On Staff Of Pitching For New Business? - Vimarsana News

The Drum | How Are UK Indie Agencies Cushioning The Impact On Staff Of Pitching For New Business?

UK leaders from media, creative, in-housing and social indie agencies share how they’re trying to reduce the burden of pitching for new business on their colleagues.

The Drum | How Should Agencies Respond To Negative Feedback? - Vimarsana News

The Drum | How Should Agencies Respond To Negative Feedback?

Advertising is made to be seen, but it’s not guaranteed to be received well by audiences, or by clients earlier in the creative process. So, when agencies meet resistance, how should they respond?