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MMA Global, under the leadership of industry leader Amit Shah as Board Chair, grows North America Board with 18 industry leaders as new Board Members

New York, NY (PRWEB) November 22, 2022 -- MMA, the global industry non-profit association architecting the future of marketing, today announced new additions

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IBM Expands Partnership with Adobe around AI-Driven Weather Data and Adobe Experience Platform

Across the digital web, consumer expectations for the brands they interact with are intensifying. Now more than ever, users expect the companies they interact with to know and anticipate their needs.

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The Battle for Digital Privacy Is Reshaping the Internet

The Battle for Digital Privacy Is Reshaping the Internet
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MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit
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IBM uses AI to create intricate COVID-19 map

There are a lot of things computers can control, but the weather isn’t one of them.
Fortunately, with the right technology, predicting the weather is a much easier task. With IBM owning the Weather Channel, not only can people see upcoming weather trends, but the company created a COVID-10 hub for the Weather Channel website and app so that users can track cases around them via a map and take necessary precautions. And AI is playing a big role in predicting and consolidating the data.
“AI can take all of that data, bring it in, organize it, and then we could put it back out to the consumer in a very digestible way — and so we were able to do that,” said Sheri Bachstein, general manager of IBM Watson advertising and chief executive officer of The Weather Company. “We built an automated pipeline around that so we can make sure that it was updated. It was fresh and timely.”

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IBM's Weather Company Has A Path To Billions In New Revenue, Thanks To The Rise Of The Subscription Economy

IBM's Weather Company Has A Path To Billions In New Revenue, Thanks To The Rise Of The Subscription Economy
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3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World
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