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Sometimes the world of politics makes little sense. Lawmakers take action or a vote, only to have it blow up in their faces. Or they do little or nothing in a situation, and thereby make it even worse. It’s the old, “You can’t win for losing!” And it incl
PHOTO: Tim Gouw With 2020 fading away in our rearview mirror and the vaccines to fight the pandemic starting to become available, the time has come for many CEOs and business owners to focus on how to restart, or jumpstart, their revenue and growth engines. That typically begins with effective marketing and branding, residing under the purview of the CMO. I spoke with serial entrepreneur and small business advisor Kurt Rathmann and other chief executives and small business owners to take their pulse on what they expect from the marketing side of the house going forward. 2021 Pushes CMOs to F...