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Decoding the pan masala ad template

While pan masala brands are moving from Bollywood celebs to cricketers, the brand message and positioning isn't changing. Here's why. ....

Anushka Sharma , Virender Sehwag , Kamla Pasand , Vimal Elaichi , Pan Bahar , Hrithik Roshan , Salman Khan , Wunderman Thompson , Sunil Gavaskar , Ranveer Singh , Chris Gayle , Kapil Dev , Shweta Purandare , Akshay Kumar , Priyanka Chopra , Saif Ali Khan , Shah Rukh Khan , Naresh Gupta , Anchit Chauhan , Amitabh Bachchan , Zubaan Kesari , Ajay Devgn , Central Consumer Protection Authority , Indian Premier League , Rajshree Silver Coated Elaichi , Zubaan Kesari ,

Department of Consumer Affairs, Government of India, organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers on social media platforms in Mumbai

Department of Consumer Affairs, Government of India, organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers on social media p ....

Gurpreet Singh , Ritesh Ujjwal , Kevin Lee , Kushagra Tayal , Rohit Kumar Singh , Manisha Kapoor , Viraj Seth , Jalak Raval , Shweta Purandare , Anupam Mishra , Rakesh Tiwari , Ajay Kulkarni , Suneil Chawla , Aanchal Agrawal , Dhruv Chitgropekar , Advertising Standards Council Of India , Department Of Consumer Affairs , Consumer Affairs , Consumer Protection Act , Joint Secretary , Advertising Standards Council , Misleading Advertisements , Prasad Ved Pathak , One Digital Entertainment , Big Bang Social , Taag One ,

Centre holds meeting with influencers to discuss latest social media guidelines

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators. ....

Suneil Chawla , Aanchal Agrawal , Rohit Kumar Singh , Kevin Lee , Anupam Mishra , Viraj Seth , Rakesh Tiwari , Manisha Kapoor , Shweta Purandare , Jalak Raval , Ajay Kulkarni , Gurpreet Singh , Kushagra Tayal , Ritesh Ujjwal , Dhruv Chitgropekar , Department Of Consumer Affairs , Consumer Affairs , Prasad Ved Pathak , One Digital Entertainment , Big Bang Social , Taag One , Barcode Entertainment , Monk Entertainment , Influencer Marketing , Social Media ,

Govt imposes prohibition on surrogate advertising; alcohol and tobacco brands main casualties

Ambiguity around brand extensions, however, has caused more confusion than clarity. ....

Manisha Kapoor , Akshay Kumar , Shweta Purandare , Ministry Of Information , Advertising Standards Council Of India , Central Consumer Protection Authority , Bacardi Music , Green Label , Blenders Pride , Misleading Advertisements , Advertising Standards Council , Surrogate Advertising ,

In-Depth: What will SEBI's curbs on celebrity endorsements for cryptocurrencies mean for the sector?

According to experts, these companies will have to change their marketing strategy to a great extent ....

Janhvi Kapoor , Ayushmann Khurana , Pranav Panpalia , Ranveer Singh , Vijay Pravin Maharajan , Sathvik Vishwanath , Karthik Nagarajan , Manisha Kapoor , Shweta Purandare , Ramalingam Subramanian , Association Of India , Advertising Standards Council Of India , Crypto Assets Council , Union Government , Bestmediainfo Bureau , Parliamentary Standing Committee On , Indian Premier League , Exchange Board Of India , Qureshi Mumbai , Exchange Board , Parliamentary Standing Committee , Mobile Association , Advertising Standards Council , Advertising Compliance Consultant , Chief Content Officer , Chief Executive Officer ,