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Decoding the pan masala ad template

While pan masala brands are moving from Bollywood celebs to cricketers, the brand message and positioning isn't changing. Here's why.

India , Anushka-sharma , Virender-sehwag , Kamla-pasand , Vimal-elaichi , Pan-bahar , Hrithik-roshan , Salman-khan , Wunderman-thompson , Sunil-gavaskar , Ranveer-singh , Chris-gayle

Department of Consumer Affairs, Government of India, organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers on social media platforms in Mumbai

Department of Consumer Affairs, Government of India, organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers on social media p

Mumbai , Maharashtra , India , Gurpreet-singh , Ritesh-ujjwal , Kevin-lee , Kushagra-tayal , Rohit-kumar-singh , Manisha-kapoor , Viraj-seth , Jalak-raval , Shweta-purandare

Centre holds meeting with influencers to discuss latest social media guidelines

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.

India , Suneil-chawla , Aanchal-agrawal , Rohit-kumar-singh , Kevin-lee , Anupam-mishra , Viraj-seth , Rakesh-tiwari , Manisha-kapoor , Shweta-purandare , Jalak-raval , Ajay-kulkarni

Govt imposes prohibition on surrogate advertising; alcohol and tobacco brands main casualties

Ambiguity around brand extensions, however, has caused more confusion than clarity.

India , Manisha-kapoor , Akshay-kumar , Shweta-purandare , Diageo , Ministry-of-information , Advertising-standards-council-of-india , Central-consumer-protection-authority , Bacardi-music , Green-label , Blenders-pride , Misleading-advertisements

In-Depth: What will SEBI's curbs on celebrity endorsements for cryptocurrencies mean for the sector?

According to experts, these companies will have to change their marketing strategy to a great extent

India , Janhvi-kapoor , Ayushmann-khurana , Pranav-panpalia , Ranveer-singh , Vijay-pravin-maharajan , Sathvik-vishwanath , Karthik-nagarajan , Manisha-kapoor , Shweta-purandare , Ramalingam-subramanian , Association-of-india

Week at a glance: Google's opt-out option; News players & IT Rules 2021; Print comeback

Week at a glance: Google's opt-out option; News players & IT Rules 2021; Print comeback
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Shweta Purandare launches 'Tap-a-Gain', a boutique consultancy service

Shweta Purandare launches 'Tap-a-Gain', a boutique consultancy service
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Shweta-purandare , Consumer-complaint-department , Regulatory-affairs , Ministry-of-information , Department-of-consumer-affairs , Advertising-standards-council-of-india , Secretary-general , Advertising-standards-council , Diageo-india , Corporate-brand , External-communication

Former ASCI Secretary-General Shweta Purandare launches boutique consultancy 'Tap-a-Gain'

Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with regulations

India , Shweta-purandare , Diageo , Consumer-complaint-department , Regulatory-affairs , Bestmediainfo-bureau-delhi , Department-of-consumer-affairs , Advertising-standards-council-of-india , Bestmediainfo-bureau , Ministry-of-information , Mediainfo-bureau-delhi , Advertising-standards-council

ASCI's Ex-Secretary General Shweta Purandare launches 'Tap-a-Gain', a boutique consultancy service

Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant

Tapa-gain , Shweta-purandare-agency , Shweta-purandare , Secretary-general , Advertising-standards-council-of-india , ஷுவேத்-புரந்தரே , செயலாளர்-ஜநரல் ,

Are These Condom Ads Too Sexy For TV?

A screengrab for a condom ad featuring Sunny Leone, a Bollywood actress and former porn star. ( War4u Tv via YouTube/Screenshot by NPR)
On Monday, India's Ministry of Information and Broadcasting issued an advisory to the country's 857 television channels requiring them to immediately cease airing condom commercials between 6 a.m. and 10 p.m. The statement prohibits "advertisements of condoms which are for a particular age group and could be indecent/inappropriate for viewing by children."
Online outrage was immediate, with netizens lampooning the ban, the timing and the moral policing. One site satirized the news, thanking the government for saving Indian culture. A tweeter noted that showing racy condom ads after 10 p.m. would be counterproductive, because people would be having unprotected sex, not watching TV, by then.

China , India , Kerala , Robert-walker , Shweta-purandare , Sunny-leone , Youtube , India-ministry-of-information , Advertising-standards-council-of-india , Population-institute , National-family-health , Community-guidelines