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Plus, alternative identifier pandemonium More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I hope you had a good Earth Day, yesterday. Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of Planet Earth? What steps toward sustainability is your organiza...

As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM Chris Wood on April 23, 2021 at 11:26 am More Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time in the making. SIGMA Equipment began as Sigma Packaging and has continued to serve manufacturers primarily with the buying and selling of packaging and processing machines in the food and beverage, pharmaceutical, health and beauty...