Plus, alternative identifier pandemonium More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I hope you had a good Earth Day, yesterday. Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of Planet Earth? What steps toward sustainability is your organization taking? Your customers are listening.