Olivia Rodrigo recently partnered with Erewhon Market to create an $18 smoothie called ‘good 4 ur GUTS,’ which is named after her recent album and claims to heal your digestive distress. How do these claims hold up? We headed to Erewhon to find out.
Thanks to TikTok and a pervasive fascination with Los Angeles culture, pricey blended beverages from the trendy Southern California grocer became a symbol of consumer luxury and unattainable wellness. Why?
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The Silver Lake Erewhon threw open its in doors in September. But even if you live near Sunset Junction, you may not have noticed the gluten-free, celebrity-infused emporium on Santa Monica Boulevard until about three weeks later, when a photo on Twitter captured an impromptu BDSM scene transpiring near the store’s tonic bar. The images showed a platform-booted dominatrix leading her masked and leashed submissive on a Saturday morning stroll through the supermarket in search of organic, cold-pressed coconut Bulgarian rose water. The tweet was viewed by more than 100,000 people, proving that a viral picture is worth a thousand grand openings.