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Recently, the FTC sent letters to 700 companies alerting them that they are at risk for penalties and offenses due to “deceptive or unfair conduct around endorsements and testimonials.” At the very least, it raises the question: Are celebrity spokespersons really in a position to properly inform consumers about the nature of top-shelf, exceptional, luxury tequilas on the market? When it comes to the spirits industry, there is no shortage of celebrity endorsement deals. George Clooney made a big splash for Casamigos in the tequila category. It’s also true that Dwayne “The Rock” Johnso...

Share this article Share this article NEW YORK, April 28, 2021 /PRNewswire/ -- Less than a year after its over-subscribed 2020 StartEngine campaign, PaQuí Tequila is launching a second equity crowdfunding campaign on StartEngine. Last year PaQuí was one of only 48 companies that raised the maximum allowed amount of $1.07 million. PaQuí will now take advantage of the new Reg C maximum allowed raise of $5M implemented by the SEC last month. PaQuí Tequila is 100% blue agave tequila made in the Highlands of Jalisco. Lejana y Sola Mezcal is an ensemble mezcal featuring espadin and rare,...

Cocktail Recipes for National Margarita Day Cocktail of the Week: We share our favorite adaptations of the nation’s most popular cocktail. By Kim Ayling |  February 19 2021 The Miami Sage Margarita / © PaQuí Tequila With Monday, February 22 marking National Margarita Day, we have rounded up a selection of delicious margarita cocktail recipes from our favorite luxury brands, hotels and restaurants to help you toast to the occasion in style. Hailed as the queen of the sour cocktails, the humble margarita has been subject to much experimentation in its lifetime; from fl...