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Lessons on Branding from the World's Most Iconic Cold – PRINT Magazine - Vimarsana News

Lessons on Branding from the World's Most Iconic Cold – PRINT Magazine

Lynda Decker on what Gay Talese's 1996 Esquire article, "Frank Sinatra Has a Cold" can teach today's branding and design professionals.

Opinion | Can the MAGA Shrew Be Tamed? - Vimarsana News

Opinion | Can the MAGA Shrew Be Tamed?

Flipping back and forth between wins and losses in Hollywood and Iowa, I couldn’t help thinking that Trump was at the wrong celebration.

New biography details life and career of Earvin 'Magic' Johnson - Vimarsana News

New biography details life and career of Earvin 'Magic' Johnson

Sportswriter Roland Lazenby’s new biography of Earvin “Magic” Johnson reminded me of one of the best pieces of journalism ever written, “Frank Sinatra Has a Cold.”  In 1966, Gay Talese, on assignment for Esquire magazine, wrote a major profile of the Rat Pack legend without ever talking to him, instead opting to talk to his friends.

$930,000 Addington Show Day – Harness Analyst Show Day Special - Vimarsana News

$930,000 Addington Show Day – Harness Analyst Show Day Special

Welcome to today’s segment from our harness racing analyst. Providing you with free expert tips and selections for harness meetings run in New Zealand. Harness racing hits Addington again on Show day Friday Nov 17 for another big day of racing. The racing starts at 12:02pm and we highlight some specials and value runners we think can

Gay Talese on Frank Sinatra, Journalism, and Style - Vimarsana News

Gay Talese on Frank Sinatra, Journalism, and Style

"I didn’t want to be a five-w reporter—who, what, why, where, when. I didn’t want to be a hard-news reporter. I wanted to be a fucking writer."