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Retracement of the iphone in his book the one device. This year is the tenth anniversary of the iphone. Hes interviewed by New York Times reporter steve lohr. Host brian i read your book as a true creation story. One is apple has seen the turmoil that they went through to what ends up as the creation of the iphone. That is the history of the creation of each one of the technologies and those stories are knit together. Why did you take that approach and take us back to the start of the book project itself. Guest yeah well so the idea for the book really kind of began with the stark realization ...

End the life of my peers was something that i did not understand particularly well i think well have that moment we are and abruptly forced to look and i was sitting in a cab and i was standing in line at the dmv i jettisoned all like responsibilities for the day with any other obligation the you just get the phone back. That is what you do when you lose your phone. So what is it about this one device that gives it the power there is very little else i can imagine. So does the resolved to dig into this to see this more than a Consumer Product and started to realize is there were stories there ...

End the life of my peers was something that i did not understand particularly well i think well have that moment we are and abruptly forced to look and i was sitting in a cab and i was standing in line at the dmv i jettisoned all like responsibilities for the day with any other obligation the you just get the phone back. That is what you do when you lose your phone. So what is it about this one device that gives it the power there is very little else i can imagine. So does the resolved to dig into this to see this more than a Consumer Product and started to realize is there were stories there ...

In 2007. And the other is his integration of each one of the technologies. And those two stories come together. Why did you take that approach and just take us back to the start of the book project itself. Guest yell. Well, so the idea for the book really kind of began with sort of the start was a ship that this thing that is so fully integrate itself into a lease my own life and the life of my peers and so on and so forth with something that it really didnt understand particularly well. A lot of us had that moment i think when we are abruptly and suddenly to go without it for a second when in...

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