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BigBadToyStore Sponsor News with MP Trailbreaker

BigBadToyStore Sponsor News - May 11th

Researchers discovered a line of code that secretly gathered personal data, including phone numbers

As UGC gets a pandemic bump, brands need to leverage customer content now Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 7, 2021 at 9:39 am More Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pande...

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here’s another thing having a moment in the spotlight. User-generated content, or UGC. That can mean anything from customer reviews and ratings, to opinions or images shared online. Why is it in the spotligh...