CNBC Mad Money February 4, 2014
Lately is because the market changed its tune, gone are the days when you beat the bottom line it was enough to send your stock higher. Gone are the days when you beat the top line, gone are bit pitting the bottom line and raising guidance is enough to raise the share price. Now you need to best the earning numbers and guide them dramatically higher vndz a stock thats got low expectations or heavily shorted. Thats right, the gauntlet is demanding because the economy is slowed and getting slower according to much of the recent data. So lets go over whats worked this year. All right . Whats embl...