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By Scott LorenzWestwind CommunicationsSome authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.I was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and
Plymouth, MI—Scott Lorenz, book publicist, President of Westwind Book Marketing and author of Book Title Generator: A Proven System in Naming Your Book, was recently interviewed on Michigan Entrepreneur TV by Tara Kachaturoff.“People asked me to write a book about book marketing, but the tactics change every few months,” says
Plymouth, MI—Book Title Generator: A Proven System in Naming Your Book, by book publicist Scott Lorenz, has won twenty-four awards.Scott Lorenz, President of Westwind Book Marketing with 30+ years in the PR business, has witnessed and adapted to the massive technological and societal changes which have altered the book marketing
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