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Nestlé's Sweet Earth moves into snacking aisle with plant-based jerky


Nestlé’s Sweet Earth moves into snacking aisle with plant-based jerky
Sweet Earth Foods’ new jerky marks the company’s departure from the frozen and refrigerated section into the snacking aisle, but like all its products, again proves that flavour compromise isn’t an option with plant-based food.
Jerky has been a popular category that producers of faux meat are increasingly cultivating, driven by consumers growing adoption of plant-based diets, along with the intensifying snackification movement and the demand for clean and nutritious grab-and-go snacking options.
IRI data has shown that during the pandemic alone, jerky products have seen a 20% rise in demand. And, as more people prefer to snack on protein over carbohydrates, the plant-based jerky market specifically has grown 38% since 2018. ....

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Nestlé's Sweet Earth moves into snacking aisle with plant-based jerky


Dive Brief:
Nestlé s Sweet Earth brand is introducing its first shelf-stable snacking product with two varieties of plant-based jerky, the company said in a statement.
Sweet Earth s Spicy Kung Pao Jerky will be available on shelves and online starting this month. The Sweet Korean BBQ variety will be out later in 2021. The wheat gluten-based offerings each have 13 grams of protein and no artificial flavors or coloring.
Jerky has been a popular category that manufacturers of faux meat have been expanding into in recent years as consumers increase their consumption of plant-based foods. The demand also comes as people snack more and eat while on the go. ....

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