Kraft Heinz adapts to consumer channel shifts
Profits, sales up; unit volume gives ground.
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Profits, sales up; unit volume gives ground.
Profits strong despite unit volume dip.
Kraft Heinz expects to gradually regain lost market share in the US, which tumbled 30 points on a mix-adjusted basis in the first quarter, by selectively working with retailers to boost shelf space, ramping up marketing and innovation, and tackling lingering supply constraints throughout the remainder of the year.
The food giant has launched its seasonings brand in the US
Kraft Heinz brings Europe's beloved direct-to-consumer spice brand to America to accelerate its Taste Elevation portfolio Today, The Kraft Heinz Company (Nasdaq: KHC) ("Kraft Heinz" or the "Company")