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Discover the growing influence of deepfakes in Indian politics and how AI-powered manipulation is shaping elections. Learn about the risks and ethical concerns surrounding deepfakes in political campaigns. Stay informed and be cautious of the impact of deepfakes on democracy.

As we approach high-stakes elections in over 50 countries the role of AI in shaping voter education and influencing political discourse remains a topic of intense discussion. With the ability to create deepfakes and personalised messages, AI presents both opportunities and risks, challenging governments and organisations to adapt to this rapidly changing technological landscape.

The Minister highlighted that the government had previously made it clear to social media and online platforms that non-compliance with the advisory on deepfakes would lead to the introduction of new IT rules.

AI Scams: Voice deepfaking started as an entertainment gig to mimic songs for Instagram reels on websites such as Covers.ai, Voicify.ai and VoiceFlip.ai but has spiralled into a larger problem with genuine AI startups such as ElevenLabs, Speechify, Respeecher, Narakeet, Murf.ai, Lovo.ai and Play.ht being weaponised in the hands of scammers.