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Is new can nonproliferation still a realistic goal for russia hosts a conference on the issue at a time of global unease about atomic ambitions in iran and north korea is there the political will to limit and abolish Nuclear Weapons this is inside story. Hello there and welcome to the program i missed now the country with the Worlds Largest stockpile of Nuclear Weapons is holding a conference on preventing the spread and use delegates from more than 40 countries in russia as concerns grow about the threat of nuclear war talks with north korea to give up atomic weapons in return for sanctions r...

The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Cul...

We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the s...

1. 13 . Wowza. They jeweled that nasdaq they reacting to a glut of ipos. On the investment publics back. I take no joy in this but i told you so all year i predicted the ipo cycle would end with a whimper and now its here. Busted deals like peloton. On the heels of smile direct and lyft and uber. Boo theyre booing, becoming the norm there is a big reason why it keeps getting hammered especially the turbocharged Growth Stocks. Did you see them today kind of to the point the president i hope follows through to block more chinese iphonipos no, no, aagh i dont chatter about limitations by the pres...

Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is a...