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DETROIT — Ford Motor Co’s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla Inc and other…

Ford said a work-oriented version of the truck will start at about $40,000, while a high-end model will top out at about $90,000.

Ford wires its electric trucks for business customers By Joseph White Reuters DETROIT (Reuters) - Ford Motor Co's newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla Inc and other rivals by giving new technology a familiar face and convincing long-time fleet and business customers that going electric saves money. Ford officially unveiled the battery electric F-150 Lightning model on Wednesday evening, after giving it a cameo appearance during President Joe Biden's visit on Tuesday to the Rouge manufacturing complex in Dear...

May 20, 2021 Ford has opened a major new front in the battle to dominate the fast-growing electric vehicle market, and it is banking on one of the world’s most powerful business franchises. In a splashy presentation Wednesday night at a Ford plant in Dearborn, Michigan, the automaker unveiled an electric version of its popular F-150 pickup truck, called the Lightning. Ford’s F-series trucks, including the F-150, make up the top-selling vehicle line in the United States and typically generate about $42 billion a year in revenue, according to a study commissioned by Ford — or mor...

Reading Time: 5 mins read Linda Zhang, chief engineer of Ford Motor Co.’s new electric F-150 pickup, steers a 3-ton rig onto a test track at the automaker’s suburban Detroit proving grounds and mashes the accelerator. In about four seconds, she says, “We’re at 60” miles per hour. Then, a heartbeat later as the G-forces bear down, “We’re at 100.” No wonder Ford calls its newest model the Lightning. Two electric motors give the pickup 563 horsepower capable of propelling its 6,500 pounds at sports-car speed. That’s what President Joe Biden discovered Tuesday as...