Country receive the essential financial literacy education that they need? stop wasting time. like nike says, just do it. >> reporter: 2,500 teachers did, in fact, do it, signing up for the challenge and educator tool kits, which included 29 specific lesson plans in areas like "budget your money,," "savvy savers," "understanding your paycheck," and "roof over your head." teaching life lessons about money and finance are important to these two men. they're not only behind the challenge, they're both parents. >> tim's kids are little older. i got little guys at home, 6 and 8, but we started them...