Job and revenue losses inevitable in a post-cookie world, research reveals
Most marketers say the loss of cookies will reduce ad-targeting opportunities and some say they expect to see a drop in revenue, according to research.
Source: thedrum.com
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Over Half of UK Marketers Predict 10-25% Revenue Decrease from Cookie Deprecation
Lotame today released its “Beyond the Cookie 2: Identity Solution Adoption & Testing Among Marketers and Publishers” report. Part one, “Beyond the
Source: performancein.com