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The Drum | Awards Spotlight: How Diageo Painted A Relatable Picture Of Underage Drinking

We Are Tilt & Collingwood Learning take us behind the scenes of Diageo’s award-winning ‘Smashed’ campaign to share how it responsibly engaged the next generation, putting digital safety and privacy first. ....

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Enter Your Remarkable Work Now For Second Half Of The Drum Awards 2022

Advertising and marketing talents have bestowed a phenomenal amount of creative work and business over the past 12 months. This is why The Drum is set for another round of awards spanning the digital, marketing and creative realms. ....

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The Drum Show: Elon Musk Buys Twitter And Netflix Opens Door To Advertisers

On this week’s episode of The Drum Show, Gordon Young, editor-in-chief at The Drum, asks his panelists to unpick Elon Musk's controversial buyout of Twitter, the launch of TalkTV and Netflix’s shock announcement that it would introduce ads. ....

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Watch live: The Drum Awards for Digital Advertising APAC winners ceremony

The 2021 winners of The Drum Awards for Digital Advertising APAC have now been revealed – and if you missed the live show, you can catch up on-demand right here. ....

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Awards Wrap: Publicis Media takes #1 spot in YouTube ad leaderboard 2020, Viacom CBS's Promax wins, SA Loyalty Awards highlight value of targeted info in the retail space

Publicis Media takes #1 position on YouTube’s ads leader-board for 2020
Wrapping up 2020 with a big, gold bow, Publicis Media and Platform GSK took home first position with Sensodyne, and Zenith landed seventh position with Samsung’s Galazy Z Fold2 in this year’s YouTube year-end wrap-up leader-board.
The YouTube year-end wrap-up leader-board for 2020 showcased the top 10 ads that people in South Africa chose to watch on YouTube this year, demonstrating what is possible with the power of media and the strength of creative.
“Our client’s success comes first and is achievement is testament to the great digital work our teams are delivering, with a collaborative spirit and determined passion to lead the digital media landscape in South Africa,” said Kate Carlisle-Kitz, VP Publicis Media South Africa. ....

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