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TV delivers highest, consistent levels of ad attention - Vimarsana News

TV delivers highest, consistent levels of ad attention

Research by addressable TV provider Finecast and Amplified Intelligence into the role of attention across TV has revealed that the platform on which an ad is se...

Why Your Brand Deserves Everything TV Has To Offer - Vimarsana News

Why Your Brand Deserves Everything TV Has To Offer

TV viewing habits have changed, but the best screen in the house is still a valuable medium for brands to advertise; one that comes with advanced targeting, optimization and measurement capabilities. For any brand looking to invest in growth strategies rooted in either awareness or targeted marketing, there are many reasons why TV will be key to creating the long-term fame every brand deserves.

Catering to Kids—and Their Parents - Vimarsana News

Catering to Kids—and Their Parents

Food products targeted to school-aged kids must first entice discerning parents, then delight fussy youngsters. Leverage these nine trends to accomplish both goals.

Source: ift.org
Spell bound: the enduring appeal of word puzzles - Vimarsana News

Spell bound: the enduring appeal of word puzzles

The remarkable rise of the viral sensation Wordle, which the New York Times recently bought, is just the latest in a very long line of word puzzles that have intrigued us down the centuries, finds Richard Godwin

The Paris Review - The Fourth Rhyme: On Stephen Sondheim - Vimarsana News

The Paris Review - The Fourth Rhyme: On Stephen Sondheim

When Sondheim, to my astonishment, wrote back, he said that although he no longer had a regular solving practice, he counted introducing American readers to cryptic crosswords among the great achievements of his life.