Extreme Reach expands ad platform with Adstream acquisition
Dive Brief: Extreme Reach, a maker of web-based software to manage video advertising, agreed to acquire competitor Adstream for an undisclosed sum, per an announcement. Extreme Reach has 700 employees and manages more than 30 million creative assets on behalf of brands, while Adstream is a cross-media advertising content delivery platform that supports more than 7,000 customers with more than 2 million deliveries each year. The combined company will offer brand marketers software tools to manage creative assets, handle talent and rights agreements, serve digital video ads on connected platfor...