Minimum unit pricing (MUP) saves lives, particularly among heavy drinkers, and should be widely rolled out for the benefit of all, say Peter Anderson and colleagues ### Key messages Minimum unit pricing (MUP) for alcohol sets a price below which alcohol cannot be legally sold based on alcohol content. In Scotland, the price was set in 2018 at 50p per unit (8 g of alcohol)1 and will increase to 65p in September 2024.2 A major justification for MUP is to target cheaper, high strength alcohol, which is disproportionately purchased by people who drink heavily.1 MUP is one of a suite of alcohol pr...