CNBC The Profit February 6, 2018
His business will be ripped to shreds. Rocco, i dont know if i can do this, man. I really dont. My name is marcus lemonis, and i risk my own money to save struggling businesses. Were not going to wake up every morning wondering if we have a job. Were going to wake up every morning wondering how many jobs we have to do. Its not always pretty. Everything is going to change. Everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. In 2010, new york city Fashion Designer Rocco Giordano started faded royalty, a streetwear brand he was determined to grow...