Adcolony study: Shopping in the festive season
Gaming picks up Last month AdColony also inked an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. The in-game advertising platform Anzu blends real-world brand ads into gameplay across PC, console, and mobile games, and claims to offer advertisers comprehensive ad viewability and programmatic capabilities. According to a statement, this comes as gaming sees a rise in Asia with more than 1.5 billion consume...