American Pacific Mortgage Eliminates Gaps in Customer Journey to Achieve 50% Increase in Borrower Retention Rate
APM leveraged automation to bolster borrower retention strategy to protect hard-won customer relationships during peak refi boomMINNEAPOLIS, June 03, 2021 (GLOBE NEWSWIRE) -- Faced with a low-rate environment, American Pacific Mortgage (APM), a top-15 retail mortgage company in the country by volume, needed to upgrade its borrower retention strategy to help its 1,400 loan officers at more than 200 branch locations prioritize high-touch engagements and protect valuable customer relationships. To