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Energy drinks, oatmilk lattes, kombucha: What drives the functional beverage consumer? The functional beverage consumer and their purchase motivations are just as diverse as the functional beverage category itself, which encompasses everything from sports drinks and energy drinks to ionized/alkaline water and nutrient-infused coffee, says new research from Brightfield Group and its social listening platform Evergi. In a new report from Brightfield Group, the CBD and hemp market research firm leveraged its newly-launched social listening platform, Evergi, which integrates psychographic consumer survey data with social listening to help CPG marketers and innovation teams better understand consumer need states within the emerging wellness industry. ....
Soup-To-Nuts Podcast: Carbon labeling, promises to be carbon neutral, positive emerge as top trend Whether or not you believe in climate change or the food industry’s contribution to the greenhouse gasses wrapping the earth and changing weather patterns, plenty of consumers do, and they increasingly are buying products based on their environmental impact – elevating sustainability and carbon labeling from political talking points to business priorities. Currently only a handful of companies disclose on packaging the total amount of carbon produced during the manufacturing, distribution, use and disposal of food products, but many more see the writing on the wall and are developing rating and labeling programs to inform consumers about their products’ environmental impact. ....
Kellogg misses sales mark as it battles supply constraints for Frosted Flakes, MorningStar Farms Kellogg Co missed analysts sales forecast for its fourth quarter of 2020, during which it faced pandemic-related headwinds, including unexpected supply constraints of multiple marque brands and the continued slowdown of at-home purchases as some local economies reopen. Analysts expecting sales of $3.51b during Kellogg’s fourth quarter earnings released yesterday were disappointed by the company’s net sales for the period peaking at $3.46b. While company executives touted this as a 2.5% increase in organic net sales from Q4 last year, analysts lamented it was below street estimates of 3.2%. ....
Ingredion signs joint venture with Grupo Arcor in South America Ingredion and Grupo Arcor a leading confectionery exporter in South America have signed a joint venture agreement to broaden food and beverage ingredient offerings in Argentina, Chile, and Uruguay. We are pleased to announce our joint venture with Grupo Arcor, a leader and pioneer in the food industry,” said Jorge Elías, president of Ingredion’s South America region. “We share similar values and are passionate about creating a world-class experience and offering ingredient solutions that deliver value for our customers. We look forward to combining Ingredion’s successful go-to-market team with our respective operations to strengthen our future for years to come.” ....
Frutly ‘teen’ beverage fills white space in ambient juice category, says PepsiCo While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch Frutly fills “a white space in the ambient juice aisle.” Available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors, Frutly is made with water, fruit juice concentrates, electrolytes, and natural flavors, and contains 60-calories per 12 oz bottle, 15g naturally occurring sugar from the juice, and 20% of the DV for vitamin C and E. To place this in context, 12oz of Tropicana 100% orange juice contains 34g sugar. ....